In setting out pricing and discounting guidelines, Fred. Olsen Cruise Lines has said, its aim is to create a level playing field where the price of a Fred. Olsen cruise is the same wherever it is purchased. In order to achieve this, the line is requesting that all agents sell at the price set by FOCL from the 2013 Pre-Launch brochure onwards. This also includes the Braemar 2013 Canaries Fly Cruises.
Agents may not pass on any of the commission earned to the customer in the form of discount; or complimentary benefit which has not been agreed with the company in advance. In the event that an agent discounts the price of a cruise using its commission, ‘it risks,’ according to the guidelines, ‘jeopardising its trade agreement with us and this may result in a reduction to your commission on future sales.’
All agent specific promotional deals will be withdrawn for Braemar Canary Island fly cruise holidays and Summer 2013 cruises onwards. Fred. Olsen will yield manage the prices and the same price will be available to all agents whether the price is reduced or increased. Therefore the only time customers can benefit from a reduced price is if they are an Oceans Club member.
For travel agents who feature a unique proposition for their customers that is not a form of cash discount, the line ‘can agree that agent commission can be used to fund this proposition. However the actual value must be vague and not exceed 2.5% of the booking value. This might include a contribution towards transport to the port, pre-cruise hotel, case of wine, hamper, loyalty award/reward, no credit card fees etc..’
Any such promotion must be agreed by Fred. Olsen and operated within a tactical period. Benefits that have an obvious cash value such as on board spend credit will not be agreed to. In the event of multiple benefits being promoted, the collective value of the benefits must not exceed 2.5% of the booking value. This includes loyalty programmes, which typically operate on a 1% margin. Complimentary benefits are not to be promoted with the 2013 Pre-Launch Offers prices as they already represent excellent value with a discount and booking deadline.
Braemar 2013 Canaries Fly Cruises
Complimentary benefits may be promoted with the Braemar 2013 Canaries Fly Cruises M1301FC to M1310FC. However Fred. Olsen has specified that agents may not pass on any of the commission earned to the customer in the form of discount.