11 September 2013 saw the start of a new British Airways trial to simplify the short haul point to point fare ladder, offering customers more choice and greater flexibility.
The Hand Baggage Only (HBO) fare, introduced at London Gatwick in February, is extended to
selected routes to/from London Heathrow and London City and new Semi-flex and Fully-flex fares will
be introduced.
The suite of new fare types, including the HBO fare will be trialed on nine routes and is available for
sale for travel from 24 September 2013:
• Hand Baggage Only (HBO) – lowest price for when travelling light
• Standard – lowest all inclusive price, with everything a passenger would expect when flying with
British Airways
• Semi-flex – when travel plans change last minute, the Semi-flex price gives the option to change a flight on the day to an earlier or later flight
• Fully-flex – fully flexible price gives complete flexibility and control to change when and where the passenger flies
New more flexible fare attributes mean that customers will have the option to make changes to their
itinerary with no change fee and the ability to be able to make changes to their ticket on the day of
travel free of charge.
Semi-flex tickets will also give customers the opportunity to select their seat free of charge two days
in advance of travel and Fully-flex tickets allow customers to choose their seat free of charge at any
time.
Standard Euro Traveller fares will continue to be available year-round.
More information is available from BA account manager.
selected routes to/from London Heathrow and London City and new Semi-flex and Fully-flex fares will
be introduced.
The suite of new fare types, including the HBO fare will be trialed on nine routes and is available for
sale for travel from 24 September 2013:
• Hand Baggage Only (HBO) – lowest price for when travelling light
• Standard – lowest all inclusive price, with everything a passenger would expect when flying with
British Airways
• Semi-flex – when travel plans change last minute, the Semi-flex price gives the option to change a flight on the day to an earlier or later flight
• Fully-flex – fully flexible price gives complete flexibility and control to change when and where the passenger flies
New more flexible fare attributes mean that customers will have the option to make changes to their
itinerary with no change fee and the ability to be able to make changes to their ticket on the day of
travel free of charge.
Semi-flex tickets will also give customers the opportunity to select their seat free of charge two days
in advance of travel and Fully-flex tickets allow customers to choose their seat free of charge at any
time.
Standard Euro Traveller fares will continue to be available year-round.
More information is available from BA account manager.
MTB 21/09/2013
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