Glasgow Airport has reached a significant milestone in its multi-million pound investment programme with the unveiling of its new look logo.
The launch of the logo and accompanying strapline – Proud to Serve Scotland – comes at an exciting time for the airport which is currently investing £17 million in enhancing key parts of the terminal ahead of the 2014 Commonwealth Games.
Glasgow Airport will be the gateway to the Games and the new logo is a key part of its extensive preparations.
Designed by Paisley-based agency Designline, the logo is a contemporary twist on an iconic Scottish symbol. It depicts the head of a thistle sitting proudly above the letter G and the use of a solid blue colour adds to its distinctive Scottish feel.
Amanda McMillan, managing director of Glasgow Airport, said: “When creating our new identity, we considered the many factors that make Glasgow Airport unique and the overwhelming theme was that the people who work here see it as more than a job. They carry out their day-to-day roles with great care and are passionate about delivering unrivalled customer service to the millions of people who travel through our doors every year. Our new strapline was therefore quite a logical choice as it articulates the tremendous sense of pride we take in serving Scotland.
“For many, Glasgow Airport is their first and last impression of Scotland and the concept of the new brand also centres on creating a ‘Sense of Place.’ We recognise the need to have a strong, identifiable personality, which positions the airport within the region, supports an enjoyable customer experience and gives people a sense of arrival to Glasgow and to Scotland, hence the use of the G and the thistle.
“Through our continued investment and new logo, we are also sending out a clear message that Glasgow Airport is committed to playing its part in the successful delivery of what will be the biggest sporting event in Scotland’s history, when Glasgow plays host to the 2014 Commonwealth Games.”
The new logo will be rolled out across the airport in the coming months - and SPAA Members can view it here .
MTB 13/07/13
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